Creative Director
Who We Are
At MIRA Safety, we value one thing above all else: uncompromising protection.
This isn’t just a design philosophy — it’s our driving purpose. As a leading marketing and distribution company for personal protective equipment, we take pride in providing the same exceptional quality of gas masks, filters, hazmat suits, and survival gear to both professionals and civilians.
Based in Cedar Park, TX, MIRA Safety creates products purpose-built to shield users from the world’s worst chemical, biological, radiological, and nuclear threats (CBRN). Whether our customers are law enforcement officers, military operators, first responders, agricultural workers, or concerned citizens, we deliver durable, reliable products designed to save lives.
Put simply: we’re in the business of saving lives, and we believe everyone deserves the best possible chance at survival.
Your Role
We are looking to onboard a motivated and dedicated Creative Director to join our rapidly expanding team. This individual will work directly with the Director of eCommerce to determine vision and project execution for MIRA Safety’s product content and marketing creatives. They will lead the creative direction across all channels, ensuring consistency with the MIRA Safety brand while staying ahead of tactical gear market trends.
This role will oversee and manage all creative talent, including in-house designers, video editors, producers, and external agencies for photography, video production, and visual effects. The Content Director will ensure that all creative output—whether internal or outsourced—meets brand standards, drives measurable results, and aligns with broader marketing and business goals. This position will also be required to be on-screen in select MIRA Safety content.
What you are accountable for:
- Creative Leadership & Management
- Lead and manage all creative personnel, including designers, video editors, producers, and external creative agencies (photography, visual effects, animation).
- Provide clear direction, constructive feedback, and performance oversight to creative staff and contractors.
- Maintain a unified brand voice and visual identity across all creative outputs.
- Content Strategy & Execution
- Create, design, and implement video, graphic, and written content for marketing, advertising, and social media.
- Develop creative concepts for multi-channel campaigns, from ideation to execution.
- Coordinate with the marketing team to integrate creatives into paid marketing campaigns, influencer partnerships, and industry collaborations.
- Oversee post-production, including editing, visual effects, sound design, and final quality control.
- Project & Resource Management
- Develop timelines, allocate resources, and ensure on-time delivery of all creative projects.
- Manage relationships with freelancers, agencies, and production vendors.
- Ensure creative budgets are tracked and adhered to.
- Brand & Market Alignment
- Stay current with tactical gear, PPE, and military/law enforcement industry trends to inform creative direction.
- Optimize content for maximum engagement and conversion, including SEO, metadata, and platform-specific requirements.
- Review creative analytics to evaluate performance and inform future strategies.
- Hands-On Contribution
- Participate in shoots, including on-screen appearances when needed.
- Create content assets directly when appropriate (video editing, graphic design, copywriting).
- Other Duties
- Ability to thrive in a fast-paced, high-priority-shifting environment.
- Travel up to 30% for shoots, events, and collaborations.
- Perform other creative and strategic duties as assigned.
Requirements:
- Proven experience managing creative teams, including video editors, producers, and external agencies.
- Strong portfolio demonstrating creative direction, campaign development, and multi-platform content execution.
- Experience in social media management, digital content production, and brand marketing.
- Hands-on skills in content creation (video, graphics, copy) and post-production oversight.
- Familiarity with visual effects workflows and vendor coordination.
- Experience in law enforcement, military, private security, the firearm industry, or as a CBRN specialist preferred.
- Willingness to be on camera.
Preferred:
- Experience with the Entrepreneurial Operating System (EOS).
- Established network in tactical/military content production and marketing.
- Existing social media presence in the tactical or CBRN space.
What We Offer
- Comprehensive health, dental, and vision insurance, with 75% of individual coverage paid by us
- Optional life, hospital, critical illness, and accident insurance
- Generous paid time off (PTO) and sick leave
- 7 paid holidays to relax and recharge
Plus, amazing perks at our brand-new Cedar Park office:
- Onsite gym and private soundproof pods to focus or unwind
- Sauna, ice plunge and red light therapy for ultimate wellness
- Game room with pool and darts to connect and have fun
- Fully stocked modern break room with snacks
- Free organic eggs from our on-site chicken farm — yes, really!
As a part of the application process, we would like to have you undergo the next step in our process with the Culture Index
Join us and thrive in an environment designed to support your health, happiness, and success.
Equal Opportunity Employer
MIRA Safety is proud to be an Equal Opportunity Employer. We value diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status.