Marketing Manager
Marketing Manager
Location: Cedar Park, TX (Onsite)
Schedule: Full-Time | Monday–Friday, 9:00 AM–6:00 PM CT
Who We Are
At MIRA Safety, we value one thing above all else: uncompromising protection.
This isn’t just a design philosophy—it’s our purpose. As a leading marketing and distribution company specializing in personal protective equipment, we provide exceptional-quality gas masks, filters, hazmat suits, and survival gear to both professionals and civilians.
Based in Cedar Park, Texas, MIRA Safety designs and distributes products purpose-built to protect against the world’s most dangerous chemical, biological, radiological, and nuclear (CBRN) threats. Our customers include law enforcement officers, military operators, first responders, agricultural workers, and preparedness-minded citizens who depend on our equipment when failure is not an option.
Simply put, we’re in the business of saving lives—and we believe everyone deserves the best possible chance at survival.
Position Summary
MIRA Safety is seeking an experienced and strategic Marketing Manager to lead the development and execution of comprehensive marketing initiatives that drive brand growth, engagement, and revenue. This role requires a strong focus on SEO, digital media, content strategy, and performance analytics.
The ideal candidate blends creative leadership with data-driven decision-making and understands how compelling content influences engagement and sales across both organic and paid channels.
Essential Functions
Develop and execute marketing strategies aligned with MIRA Safety’s brand, vision, and growth objectives
Manage integrated marketing campaigns from concept through execution and performance analysis
Oversee content creation for the website, blog, social media, and other digital platforms
Lead SEO initiatives to improve search engine rankings, organic traffic, and conversions
Manage digital acquisition channels including lead generation, social media, paid advertising, and email marketing
Create, review, and approve marketing copy and collateral for digital and print use
Build and maintain partnerships, affiliate programs, and industry relationships
Monitor consumer behavior and adjust strategies to optimize campaign effectiveness
Track, analyze, and report marketing KPIs, ROI, and campaign performance
Present marketing strategies and performance insights to leadership and stakeholders
Mentor and manage marketing team members and contractors, fostering creativity and accountability
Perform other duties as assigned.
Competencies
Strategic marketing leadership with strong creative execution
Advanced SEO expertise and familiarity with tools such as Google Analytics, SEMrush, and Ahrefs
Excellent writing, editing, and storytelling skills
Strong leadership, coaching, and team management abilities
Data-driven mindset with robust analytical and reporting skills
Proficiency in digital advertising platforms and email marketing tools
Strong project management and multitasking abilities in a fast-paced environment
Knowledge of tactical, defense, or preparedness-related industries is a plus
Supervisory Responsibilities
Yes — This position manages marketing department personnel and/or contractors
Work Environment
Onsite position at MIRA Safety’s Cedar Park, TX headquarters
Standard office setting
Attendance required five days per week
Physical Demands
Ability to sit for extended periods while working at a computer
Occasional lifting of up to 10 lbs. for event materials or product samples
Travel Requirements
Occasional travel may be required
Required Education & Experience
Bachelor’s degree in Marketing, Journalism, or a related field (or equivalent experience)
8+ years of marketing experience, including at least 5 years in a managerial or leadership role
Proven success in SEO strategy and digital marketing campaign execution
Strong experience with content development, social media, and marketing analytics
Preferred Qualifications
Experience in the tactical gear industry or tactical community
Familiarity with CBRN-related markets
Military or law enforcement background (DD-214 or statement of service required if applicable)
Experience working within the Entrepreneurial Operating System (EOS)
What We Offer
Comprehensive health, dental, and vision insurance, with 75% of individual coverage paid by MIRA Safety
Optional life, hospital, critical illness, and accident insurance
Generous paid time off (PTO) and sick leave
9 paid holidays to rest and recharge
Plus, amazing perks at our brand-new Cedar Park office:
Onsite gym and private soundproof pods for focus or relaxation
Sauna, ice plunge, and red light therapy for total wellness
Game room with pool and darts to connect and unwind
Fully stocked modern break room with snacks
Free organic eggs from our on-site chicken farm—yes, really!
As part of the application process, candidates will be asked to complete the Culture Index.
Equal Opportunity Employer
MIRA Safety is proud to be an Equal Opportunity Employer. We are committed to creating a diverse and inclusive workplace and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status.